Leah Zhang, Founder

Founded in 2015 by visionary entrepreneur Leah Zhang, LUXE ORIENTA is the international evolution of Yalanji (雅兰集) — a renowned domestic fashion house that began in Nanjing, Jiangsu. What started as a contemporary fashion boutique has grown into a modern Chinese luxury brand dedicated to bringing the essence of New Chinese Style (新中式) to a global audience with sophistication, elegance, and cultural depth.

Inspired by the legacy of Shanghai’s iconic style and the timeless beauty of Eastern aesthetics, LUXE ORIENTA merges heritage with contemporary design, offering high-end apparel that balances tradition and modernity.

2015

The Beginning of Yalanji (雅兰集)

Where Modern Fashion Meets Chinese Craftsmanship
Yalanji (雅兰集) opened its first boutique in Nanjing, Jiangsu, marking the start of a journey rooted in quality, style, and artistic vision.

2017–2019

Embracing the New Chinese Style

Redefining Tradition Through Contemporary Design
During this period, Yalanji evolved from a modern fashion brand into a pioneer of the New Chinese Style, blending Eastern elegance with modern silhouettes.

Decorative Screen & Floral Velvet Qipao | LUXE ORIENTA Modern Chinese Elegance - Luxe Orienta CO., LIMITED

2020

Stepping Into High-End Chinese Luxury

Elevating Heritage Into Modern Sophistication
The brand officially entered the premium New Chinese fashion market, establishing its identity in the world of high-end oriental apparel.

2024

The Birth of LUXE ORIENTA

Introducing Modern Chinese Luxury to the World
LUXE ORIENTA was launched as the international face of Yalanji, expanding the brand’s reach to global markets including the U.S., Singapore, New Zealand, and the U.K.

2025 and Beyond

Expanding Global Horizons

Continuing the Legacy of Modern Chinese Elegance
LUXE ORIENTA remains devoted to sharing the artistry of Chinese craftsmanship and culture with a worldwide audience.

True to its name — “Luxury from the Orient” — LUXE ORIENTA draws from the rich tapestry of Asian heritage, chinoiserie, and centuries of artistry. Each collection showcases exceptional craftsmanship, featuring garments such as Qipao, Cheongsam, Shujin Jackets, Tang Jackets, and Five-Button Jackets, designed for today’s women who seek both authenticity and modern sophistication.

Every piece is meticulously crafted in China’s renowned fashion hubs, including Hangzhou Sijiqing and Shenzhen Nanyou, regions celebrated for their premium tailoring and exquisite textiles. Using luxurious materials such as silk, Xiangyunsha, and Song brocade, our collections embody the precision, grace, and artistry that have defined Chinese fashion for generations.

Leah Zhang’s journey in luxury fashion — including experience with Chanel and YSL — inspired her to create a brand that bridges East and West. Seeing a growing global appreciation for modern Chinese aesthetics, she launched LUXE ORIENTA to present elegant, wearable designs that reflect cultural pride and contemporary lifestyle.

From refined office wear to statement pieces for special occasions, LUXE ORIENTA celebrates the artistry of modern Chinese fashion. Each piece tells a story of culture, craftsmanship, and confidence — empowering women to express elegance in every setting.

Today, the brand operates 13 physical boutiques across Jiangsu, Zhejiang, Shanghai, and Shenzhen, and has expanded globally through its online presence, reaching customers in the United States, Singapore, New Zealand, and the United Kingdom.

"Where Tradition Meets Modern Elegance."

SLOGAN

Company Values

  • Quality Craftsmanship

    We are committed to using the finest materials and age-old craftsmanship to create high-end, timeless pieces that radiate both luxury and cultural depth.

  • Innovation in Tradition

    Rooted in Chinese aesthetics, our designs push boundaries to blend traditional elements with modern Asian fashion, meeting the style needs of today's global citizen.

  • Customer-Centric Philosophy

    We prioritize sincerity, integrity, and personalized service. Every interaction with Luxe Orienta is designed to be as refined as the garments we offer.

  • Sustainability

    We prioritize ethical sourcing and responsible production, ensuring our creations respect both culture and the planet.

  • Cultural Heritage

    Our brand is devoted to preserving and globalizing Chinese fashion heritage — allowing modern communities worldwide to connect with their roots through modern Chinese-style clothing.