Brand Story of Luxe Orienta

Brand Story of Luxe Orienta

Founded in 2020 by visionary entrepreneur Leah Zhang, Luxe Orienta is a premium fashion label redefining modern Chinese clothing for a global audience. The brand was born from a desire to merge heritage with innovation — bringing together modern Chinese attire, timeless elegance, and contemporary silhouettes in one luxurious package.

True to its name, Luxe Orienta — "luxury from the Orient" — stays rooted in the essence of Chinese tradition while embracing global fashion sensibilities. Our garments are curated directly from China’s two core fashion hubs: Hangzhou Sijiqing and Shenzhen Nanyou, known for producing the finest quality modern traditional Chinese clothes and supplying many of the top Chinese clothing brands today.

Leah Zhang’s fashion journey began after earning her degree in Fashion Design. She worked with luxury icons like Chanel and YSL, quickly rising as a top sales associate. In 2013, as she prepared to welcome her first child, Leah made a bold transition — from corporate fashion to entrepreneurship — to build something of her own, something with deeper cultural resonance.

Initially, she explored various fashion avenues, but it wasn’t until she recognized the global rise in "New Chinese Style" fashion that Luxe Orienta found its true purpose. While traditional pieces like Hanfu and Qipao were growing in popularity, Leah saw a gap in the market: these beautiful garments weren’t always practical for daily life or appealing to younger, modern audiences.

Luxe Orienta was born to fill this space — a brand dedicated to modern Chinese fashion that’s elegant, wearable, and rooted in tradition yet suitable for every day. Designed for the modern woman who values both aesthetics and comfort, our collections feature modern Asian clothing that blends silk, Xiangyunsha, Song brocade, and other luxury materials with expert craftsmanship.

Each piece — from tops, trousers, jackets to base layers — is thoughtfully constructed using traditional techniques like jacquard weaving and embroidery, then refined with Asian modern clothing style codes to meet today's tastes. Our color palettes range from understated classics to bold, fashion-forward hues, all aligning with the global appeal of Asian modern dress.

Our mission is to make modern Chinese clothing an accessible luxury — garments that transcend occasion and geography. Whether you’re seeking a modern Chinese dress for work, a refined statement piece for an event, or comfortable modern Asian attire for daily life, Luxe Orienta offers timeless fashion that bridges East and West.

Our primary customers are young, fashion-conscious Chinese living abroad — individuals who seek authenticity, style, and comfort. Leah continues to personally visit sourcing hubs every month to handpick the best pieces. Thanks to this commitment to quality and vision, Luxe Orienta has expanded into over ten flagship stores across Shenzhen, Hangzhou, Nanjing, and Beijing.

Ultimately, Leah’s goal is to celebrate the richness of Eastern aesthetics and redefine how the world sees Chinese fashion. Through Luxe Orienta, she invites modern women to wear tradition with pride — integrating modern Chinese style into everyday life, one elegant garment at a time.

Slogan:

"Where Tradition Meets Modern Elegance."

Company Values:

Quality Craftsmanship:
We are committed to using the finest materials and age-old craftsmanship to create high-end, timeless pieces that radiate both luxury and cultural depth.

Innovation in Tradition:
Rooted in Chinese aesthetics, our designs push boundaries to blend traditional elements with modern Asian fashion, meeting the style needs of today's global citizen.

Customer-Centric Philosophy:
We prioritize sincerity, integrity, and personalized service. Every interaction with Luxe Orienta is designed to be as refined as the garments we offer.

Sustainability:
We prioritize ethical sourcing and responsible production, ensuring our creations respect both culture and the planet.

Cultural Heritage:
Our brand is devoted to preserving and globalizing Chinese fashion heritage — allowing modern communities worldwide to connect with their roots through modern Chinese-style clothing.

Company Vision:
To become the world’s leading high-end modern Chinese fashion brand — a bridge between cultural heritage and modern luxury. Luxe Orienta seeks to empower individuals to wear elegance, confidence, and tradition in their daily lives.

Company Vision:

To become the global leader in high-end New Chinese-style fashion, bridging cultural heritage and modern luxury, and empowering individuals worldwide to wear elegance, pride, and tradition every day.

Luxe Orienta aspires to provide timeless, versatile pieces that inspire confidence, sophistication, and a deeper connection to Eastern culture, wherever our customers are in the world.